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What Real Estate is Called Branded? Mercury Group Director Irina Alazova Explains

10-04-2025

"Think of it as real estate meets high fashion. These are luxury residences co-created with iconic brands and hotel chains"

These are luxury residences co-created with iconic brands and hotel chains — like Dubai’s Emaar with 5-star Address Resorts, or:

  • Jacob & Co Beachfront Living — in the lush Aljurf community
  • Mira Villas by Bentley Home — where elegance meets design perfection
This is not just real estate - it is prestige and a community of like-minded people.

Advantages of branded real estate:
  • More rapid growth in price - due to rare characteristics and a limited number of lots
  • Higher rental yield - the rent of such apartments is 30-40% more expensive than the market average
  • Better quality of finishing - sometimes it is designer, and furniture and appliances are included
  • More amenities on the territory - from concierge and valet services to a menu of a famous chef and A La Carte service
Contact Mercury Group - we have exclusive access to branded real estate around the world.

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