Jurmala: Why is waterfront real estate an asset with great potential? Mercury Group CEO Irina Alazova explains
02-09-2025
It is a well-known fact that location is a key criterion when choosing real estate for investment. Today we will talk about properties near water bodies, which at all times enjoy stable, one might even say - increased demand. This creates a deficit and, as a result, a liquid investment. Irina names three key reasons for choosing real estate in Jurmala as a profitable investment.
- Lack of supply. The area for development near the water is limited - this increases the demand for purchase and the price of each property. The price of such units grows faster than the market and often no fluctuations in the market reduce the cost compared to similar units located not within walking distance from the sea and especially with a view of the water.
- High rental potential. For tourists, proximity to the water is one of the main factors when choosing housing for a holiday. Panoramic views of the sea, walking distance to yacht centers, beach clubs and embankments make such apartments leaders in the short-term rental segment. Long-term rental is also a plus - apartments and houses on the first coastline find tenants very quickly and at higher rates.
- Developed tourist infrastructure. If we are talking about commercial real estate, then resort hotels, restaurants on the ocean, sea or lake shore are always in a more advantageous position than their competitors. Along with the rooms, guests receive extraordinary sunset views, as well as beach clubs and access to water activities.
Mercury Group has been operating in the Jurmala real estate market for over 25 years. We provide our clients with a full range of services for the sale/purchase/rent of luxury and premium class properties, as well as commercial real estate in this region. We provide turnkey support for obtaining a residence permit when purchasing real estate in Latvia.
Our main priority is to select the most suitable offer for our client from the existing ones, based on the request, budget and objectives, and competently conduct the transaction taking into account all the nuances.
